2989 NATOMA - GONE IN JUST 6 DAYS

WHAT'S THE SECRET? The Cherry Group priced the house right on the money at $881,400 and the owners understood our justification for the listing price. We sold almost every listing we used as comparables and knew the truth. Another Top Producer vied for the business and suggested a listing price over $100,000 more and the Realtor came to the presentation with no justification. We call that buying the listing, where a Realtor suggests an inflated asking price and the owner buys into that with inflated hopes. Make sure when you interview Realtors to list your home, they come fully prepared with pricing support. Natoma sold for all cash near asking price and will close in just three weeks. If the other Realtor had sold the home, it would not have sold for more (probably less) and the owners would have incurred between $60,000 to $100,000 in carrying costs, making their net on the sale substantially less.