SORRY, TIME TO BE JUDGEMENTAL

In the last week, I've called a few of the really big names in our business to make appointments to show my clients their listings. These are Realtors who take up a page in the newspapers with all the listings they have. They're listing machines! They take pride in the numbers of their listings and even get more listings because of the number of listings they have. It's all a numbers game, isn't it. The more listings one has, the more sales and that's the way it works. Forget about personal care. Forget about service to a client. Just keep listing and let the homes sell that sell, and the others can fall by the wayside.

With one agent I was told, "Sorry, we're committed and can't show the home for 5 days". The other said they're just to busy and to call back after the weekend. The third never returned the call. When will sellers realize a listing agent with a "big" personal staff of three or more people, can't necessarily serve in the client's best interest. I find it just so aggravating.

We never exceed a dozen listings because we can't PERSONALLY serve more. I don't remember when we didn't show a listing because it conflicted with out schedule. It has never happened in 20 years! Sylvia and I always......and I mean always.......present our listings to buyers ourselves. We pride ourselves in PERSONALLY staying in touch with our client-partners. You will see us beyond the listing appointment. Do this just for me. The next time you're inclined to list with one of these "big names" in our business, make demands. Demand they show your property personally. Demand they contact you within 5 minutes of the showing to give you feed back. Demand they give you a written report weekly. Demand they return your phone calls or emails within 1 hour. You deserve this kind of care because selling your home is everything in the world to you.

And still may I add, with the dozen or so listings we carry, and because of our devotion to client service, THE CHERRY GROUP has been the TOP PRODUCING REALTORS, for homes between $1 million and $5 million for twelve months running in zip code 33133. This simply reflects our commitment to selling your home, while taking all the hassle out.