Monday, August 1, 2011

CASE HISTORY: HOW THE CHERRY GROUP SELLS A HOME IN JUST 24 HOURS

About three months ago, a home owner called us for a listing appointment. The Coconut Grove Real Estate Experts, The Cherry Group, presented its comparative market analysis (CMA) and suggested an asking price. Our price opinion was well below the owner's perception of value and she said she'd try to sell it herself. This is a wonderful place at 2336 Swanson Avenue in one of the most sought-after neighborhoods in North Coconut Grove. Over 2,400 sq. ft. a 9,600 sq. ft. lot, the home has a new pool, new electrical, new hurricane glass windows and on and on. The owners priced it $589,500. Having received only one offer at $530,000 and tiring of dealing with the general public and Realtors, they called the Cherry Group back to get the job done. Most For-Sale-By-Owners only last about 30 days before learning what a big job a Realtor has and lists the home with a professional. We presented a new CMA , demonstrating the home's market value at $537,500.00. The owner said, I should have taken the $530,000 offer and we agreed as no Brokerage fees would have been involved. But without a Real Estate advisor, they just didn't know. The Cherry Group listed the home for $540,000. As the leading Realtors for Coconut Grove, we had accumulated a vast list of potential buyers and their needs. We returned to the office and began calling every buyer whose criteria would be satisfied by this property. The day following listing the property we had a line-up of showings. The very first made an offer on the spot and later in the day there was a fully executed agreement between Seller and Buyer. The moral of this story is two-tiered: Hire a Realtor. You'll ultimately make more money than trying to do a professional's job your self; secondly, price your home at today's marketed value to sell it fast. If you want the results The Cherry Group provides, please call the Coconut Grove Expert Realtors at 305.607.8360.



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