Tuesday, May 17, 2011

THE CHERRY GROUP WELCOMES BUYERS TOO

The Cherry Group is thought of expert listing realtors in Coconut Grove. But we enjoy working with buyers too and have a strong track record in that representation. Often buyers think they can "cut" a better deal by going directly to the listing agent representing the home because they suspect the listing broker has room to reduce his 6 percent commission which would be reflected in a lower selling price. This is usually not true. First, the Cherry Group doesn't allow its income to become a part of the negotiations. We have worked long and hard to have beome the Coconut Grove expert realtors and don't allow our salary to become a bargining chip. Most top producing realtors share our philosophy. You really don't want to work with a professional who thinks so little of his ability to "cut" his fees. Secondly, having your own Realtor means you'll get expert advice on the offering price and hopefully a skilled negotiator. Among their many professional designations, Sylvia Cherry and Gary Hecht are Certified Negotiations Specialists and Gary holds the Accredited Buyers Representative certificate. This simply means you have a powerhouse team in The Cherry Group, the Coconut Grove Real Estate Experts, to get you the best deal possible. If you're planning on buying, call us at 305.607.8360.

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