The 5 Unasked Questions at the Listing Interview

We're surprised that home sellers neglect to ask us the important questions at the listing interview. Here are the questions we rarely, if ever, are asked and most often offer-up the answers to these unasked questions:
1. Are you an expert for my area? The Cherry Group is the Coconut Grove Expert. Why would anyone hire a Realtor who doesn't have experience in the area?
2. What is the average sale price of homes you sell? Agents can tout the volume of homes sold, but what's important is their average selling price. The Cherry Group has specialized in luxury homes (thoses selling over $1 million) for 20 years. The marketing and the money we invest to get your home sold differs widely from selling a $500,000 home.
3. Will you show our home yourself because that's why we might hire you? Most high-end Realtors are listing machines, sign a listing agreement with you and then you never see them again. They relegate your important transaction to their children, parents, in-laws or staff rookies. THE CHERRY GROUP (Sylvia Cherry or Gary Hecht) always shows their own listings. We have invested years refining our marketing and especially sales skills. We are Certified Negotiations Specialists, Certified Residential Specialists, Accredited Buyers Representatives, Certified Staging Specialists and Members of the Master Brokers Forum. No staff person can sell like The Cherry Group, that's how we just sold a $2.4 million estate in Cocoplum in just 10 days.
4. Have Sellers ever cancelled their listings with you and why? You would be amazed how many recognized Realtors lose business all the time because sellers cancel their listing because of non-performance. The Cherry Group, The Coconut Grove Realtors, has never in 20 years had a listing cancelled due to lack of performance.
5. Do you have current references? We'll never know why this essential question isn't asked. The Cherry Group can provide 20 current references if need be. Call those references. Ask if the Realor was responsive, stayed in touch and reported to you on ongoing market conditions, after showings and was highly professional in behavior and appearance.